Get Out and Play

You probably know these online videos like human tetris. I’m quite sure that one of your colleagues sent this sort of thing to your Inbox.

OK, now tell me what’s wrong with this? Yes, it had more then 7 million views on Youtube and is a spectacular achievement of the human race.

But. A new idea came to my mind while watching the explanation of the NOKIA N-GAGE project. Guys, IT’S NOT INTERACTIVE.

You can only watch, but can NOT PLAY. So today I’m learning from NOKIA who looked forward. To promote their NOKIA N-GAGE video games for the mobile

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Let The Crowd show you The Way

You have surely seen a rock star jumping off the stage onto the hands of the euphoric crowd to float on the surface of this pleasing sea of hands. Your company can also do that. Instead of crowdsurfing it should tackle crowdsourcing.
When Jeff Howe first mentioned crowsourcing in Wired magazine, everyone started chattering about it. A couple of days ago even The Economist published an article about it. Indulge yourself to the crowd, let it develop, change and even create your product, let it comment on it and on your services, ask the crowd for suggestions the best of which

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Social media in (re-)action?

It seems that social media is the new king for brand communication. You can see a number of examples how brands use social media to embrace engagement. Yes, this sounds even better than conversation. Lately, I’ve stumbled upon a number of lists of what brands do on different social networks/platforms.
Here go my favorite:
From socialbrandindex – Brands at Twitter
All those are great. But what became clear after monitoring those is that only a small part of the

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