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Vasara. KARŠTA. LABAI KARŠTA. Taip karšta, kad karštis ima spausti smegenis. Ofise tai nieko, temperatūra ir žiemą, ir vasarą vienoda - vėsu, bet va rūkantiems tikras iššūkis. Rūkantys, laikytis! Galima ledukų iš kameros ant galvos užsidėti.
Kalbant apie ledukus, Gauminoj šią savaitę kilo egzistencinis klausimas.
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Vidurvasaris. Savaitė karšta kaip niekada.
Gauminiečiai per karštus orus gyveno taip: <..> Read more
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Gaumina gyvena gerai ir net pernelyg nuotaikos nesugadino tris dienas už lango pliaupęs lietus.
Vasara šią savaitę mums patiko, nes..
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Vasara, tikrų tikriausia vasara. Karšta, saulėta, gražu - merginos su sijonukais, vyrukai su šortukais.
Skaityki apie darbus, kolegas ir visą kitką. <...> Read more
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Our blog has become a stub, we won’t be updating it regularly. Thank you all for reading. I’ve made a list from our blog posts we feel could still be useful for you or your colleagues. Read more
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Spend 3 minutes the great inspiration how to make changes. Great demonstration of human nature! Read more
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Burger King has launched a '404 error page' campaign promoting its latest cheeseburger deal. Read more
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How does your website look like on the iPad? Save yourself 500$ and test your websites on iPad Peek. The online tool shows how any site renders on the nifty Apple device. Read more
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Few days ago one “Apple” demo reached 1 million views on Youtube.
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Not having a Twitter and Facebook presence has become so cave-men business. And it seems nowadays the hottest work available is not finance or creative, it is being a social media guru.
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Pope Benedict XVI has a has a new commandment for priests of the Catholic Church: start a blog.
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If you have caught yourself saying “Twitter is so last year”, wave “Hello” for the Foursquare. <...> Read more
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For years Hollywood stylists have carefully guarded their celebrity’s beauty secrets as if their jobs depended on it! (Because they did!) Well, not anymore… <...> Read more
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How does your website sound?
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Notes are notes and code is code. But can we mix it? Creative agency DLKW in U.K. decided to make your website a note sheet and make it play. <...> Read more
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Live internet broadcasts? You can have it. Recently fresh internet company Usteram became a hit around the web enabling people to stream their videos just by using webcam and internet connection. By the way, you can be almost sure that your live stream will not crash, because the site survived live stream from Haiti and 3.8 million streams during Barack Obama's inauguration. <...> Read more
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Samsung launched a new campaign website for B2100 models in Sweden. 70 new phones are put on the glass table above the water tank. If the phone goes down, and you are the last one who called – it is yours. <...>
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At Mobile World Congress in Barcelona Ericsson introduced a tweeting orange tree, wired plant which can sense changes in electromagnetic field nearby. That means it can “feel” people coming, passing by or touching its leaves. Read more
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How do companies promote computer games these days? It looks like having a booth with hot girls in gamers’ convention or paying actors to “protest” game in various spots is not enough anymore. Electronic Arts actually did this to promote their game Dante’s Inferno, but they also released a mini mystery game. They placed ASCII artworks into the source code of several popular websites such as Digg, Kotaku, GamesRadar and Dailymotion. <...>
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Birdpost is birding mixed with satellite maps, or, in simple words, Facebook for birders. <...> Read more
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Bored of watching iPad keynote? Here it comes summed to convenient 180 seconds. Give it a try, that is obviously one of the best keynotes you probably have seen. Oh, and also incredible, awesome, gorgeous, phenomenal, cool, super, very nice and amazing. <...> Read more
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Personal assistant now lives in your pocket and you do not have to pay him a cent. Siri is a free personal assisting app that lets you speak or type your command and receive an instant answer. <...> Read more
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Poke, creative agency in London locked themselves in the office for 24 hours to encourage a bit of rapid R&D. Check how some of the sweat, tears and custard pies turned into amazing things! Read more
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From YouTube to real stage
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Youtube success story. Justin Bieber is a 15 years old small town boy from Canada with a nice vocal. Discovered on Youtube (where he has been posting his own made videos since he was 13), he has been singing for president Obama, presented on Grammy Awards, etc. Read more
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Know a germaphobe washing his hands 20 times a day and recommending to touch doorhandles only with your elbow? Introducing their new hand sanitizer moistorizer, „Gold Bond“ gives you a chance to prank that individual. At “Ultimate hand scanner“ website scans your hand for questionable organisms. Read more
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If you are a serial sleep-talker, beware of a risk that your friend or wife one day publish all your nightmares online and get famous. The Sleep Talkin’ Man, a web page on the 1st week of January receiving more than 1m hits, publishes audio recordings of Adam Lennard, 36, an advertising executive from southwest London, nighttime slumber.
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AC/DC has already shown how to rock the office with their Excel concert. It seems Microsoft goes the same way with words “fun” and “spreadsheet” going in the same sentence. They introduce “Ribbon Hero”, a game built on “Office” software experience.
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In one US college “Coca-Cola” introduced a vending machine selling… happiness. The viral movie has already gathered 1.2 million views on Youtube. Where will happiness strike next? Read more
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No need to watch Photoshop tutorials to create a digital masterpiece. Unbelievable. This great 2.5 x 2,3 meters masterpiece is drawn entirely on MS Paint! Read more
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Augmented reality is going to be a big deal this year, as it starts with the famous basketball player Shaquille O’Neal singing on the top of the bottle of “Muscle Milk” high-energy drink. Read more
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The Haiti earthquake pictures on Twitter spread across the news sources as a wildfire. TV and radio hosts in the Caribbean country were using Twitter as a resource for their stories, and Haiti earthquake pictures were making their way from Twitter feeds to the CNN news desk. Read more
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Who is behind the wildly popular Facebook games as Mafia Wars and FarmVille? Competing with your friends while growing rice or radish appeared to be quiet a profitable business. <...> Read more
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The Muppet Show released their own version of the legendary Queen song Bohemian Rhapsody. Very funny. <...> Read more
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Japan has just reinvented the billboard. To get the same advertising effect on the buildings they simply used QR codes that can be read by iPhone. <...> Read more
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It seems nowadays you do not have to travel anywhere to explore a new city. “360 cities” has just launched a stunning panoramic view of Prague, Czech Republic. 120-gigabyte photo file was made from 600 pictures shot with 21-megapixel camera. Read more
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Inspiring Creativity list of this season’s creative community greetings. Read more
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We all probably heard the stories about criminals being caught by using “Facebook” or “Twitter”. But it looks like police has just made one step further. Howard County Sheriff’s Department deputy Matt Roberson few weeks ago confirmed that long arm of law can reach you everywhere, even pretending a dwarf in “Warcraft”. Read more
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Christmas in memoriam. Browsing through London International Awards winners, I have just founded the case study of the best holiday campaign ever. Sit still… Fire meets desire and here comes Burger King’s sandwich smelling fragrance campaign! <...>
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We often hear about rejected iPhone apps, not good enough to get into Apple App Store. To avoid a painful rejection, Swedish public service broadcaster “SVT” started begging Steve Jobs to approve their live stream application. <...> Read more
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Great Trendhunter video of what will be hot in 2010. From rental culture to "next besting" and "nomadabodes". Great use of 6 minutes. Read more
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One child became a real YouTube star this Christmas and has already gathered more than 9 million views on YouTube. Definitely the cutest thing this holiday season! Read more
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It's almost Christmas! My dear subsricibers, thanks for reading. And if you haven't got some Christmas presents, well... here comes a Mashable Twitter Gift Guide. You won't be in time with shipping, but with some glue, paint, pillows and stockings that can definitely be your inspiration for DIY. <...>
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It was just a question of time when dogs will receive their own social network or application. “Dogbook” is the way not only to have your pet nearby everyday in special photo album, but also helps you in everyday live. New app for iPhone “Dogbook” is equipped with tools for searching parks nearby or new friends for your pet in the block. <...>
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Save the world by singing
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Singing “The Beatles” this year can be your donation for curing AIDS. On December 7th “Starbucks” started a charity campaign with people from 156 countries singing “All you need is love” at the same time. <...> Read more
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Merry microwave Christmas
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Looking for Christmas greetings ideas? Inspiration from AKQA creative agency, recently winning digital advertising silver in London International Awards with their last year Christmas viral movie. <...> Read more
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Imagine your face appearing on TV, football match or billboards, all of them claiming you are the proud owner of internet. Belgium telecom “Belgacom” made this possible. <...> Read more
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Give the gift of giving without giving away a cent. If you do not want to be “that person” not buying a present this year for you 18th cousin because of tough times, Care4less.org may help you by providing a funny way to fake a donation. <...> Read more
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If somebody mentions "fly banner", do not get confused: it has nothing in common with flash expands and even advertising spaces in the portals. During a Frankfurt book fair German publishers implemented a concept of banners tied up to the flies. <...> Read more
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A few weeks ago Japan shattered both, the priests and the nerd world, when one Japanese guy married a videogame character. The man fell in love with a character from popular Nintendo DS dating game Love Plus so hard that could not do nothing but marry her. <...> Read more
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Can you imagine playing with Lego for 440 hours? Well, some Matrix fans did that – for the 10th Matrix anniversary they made a film recreation entirely from Lego bricks. <...>
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What to do when a curious pigeon gets trapped inside your multi-million dollar, government-issued nuclear briefcase? That is the plot rookie secret agent faces in "Pigeon: Impossible", a short video that recently has gathered more than 1 million views on Youtube.
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With such an information overload, it is harder and harder to make user say wow! after seeing your ad, but some brands still achieve that. The direction advertising is moving to now is INVOLVE. 54 great interactive marketing campaigns by Trendhunter.
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Unfriending Made Official
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Once a year the New Oxford American Dictionary dictionary is making probably their biggest announcement – Word of the Year. Looks like since 2004 the Oxford Dictionary has sticked to the virtual world. It started with the “blog” and now after 5 years, overcoming “hashtag” and “Obanomics” word of the year is “unfriend”. Read more
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Do you turn of your computer screen when you leave the office? If yes – well done. If no – we have someone to blame for the global warming. Did you know that 100 computer monitors haven’t switched off for a night can produce almost 52 kilograms of CO2? Wunderman direct marketing agency has a solution – greensaver! Read more
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I pronounce you husband, wife and iPhone
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Let’s be straight – sometimes it just feels like you can do anything with your fancy new smartphone. OK, let’s say you are having a wedding. So, maybe a phone is also worth becoming a part of your wedding? Big and sugar filled. Blogger and “Apple” fan Jerry Brito just had to pay tribute to this second love after wife – the iPhone and purchased a mighty iPhone shaped cake. Read more
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Some good news for medicine students and all the fans of “House” TV serial. Now you can feel like participating in a real surgery. Surgeons in Detroit are already using “Twitter” social network to exchange the information during the tumour removal operation. Read more
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One day Kelly Hildebrandt, 20 years girl from Florida tried to look for the same name holder on Facebook. And here it was – she found another Kelly Hildebrandt who was a... guy. At first it was funny – one “Hi“ turned into a date and after 8 months Kelly Hildebrandt married... Kelly Hildebrandt! <...> Read more
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No, this is not an another domestic violence case, it is just a line of the youngest ever Twitter users’ feed. Kickbee is a stretchable band worn by a pregnant mother. <...> Read more
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Most of you have already seen pictures in the magazines to be held in front of your webcam to see some special offers or the websites asking to print out some holograms, hold them in front of your computer and play with a car or a power-plant. “Burger King” made a step further: they launched an augmented reality banner. Read more
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Donating money online for various charities has already become as usual as online shopping. But it asks you to open the wallet. In economy like this you can donate for charity without giving any money – just by tweeting or updating your online Facebook status! <...> Read more
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We have to admit that “Apple” has probably the biggest fan army ever. And you can see it just by scrolling through 12 great fan made concept models of “Apple” products TheGadgets.net gathered. <...>
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If you are one of those persons who like strolling around in Google Street view – you will definitely like the new British indie rock band “Editors” website. The new “Editors” website is just a pure London map in a street view. Everything you do is just chose the highlight and stroll around listening where the music is playing. Once you hear it – follow it.<...>
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Become a Facebook yourself
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Halloween is coming, so it is about the time to think about your wardrobe. If you want to save some money on the costume this year, we have a suggestion – just dress as your…. Facebook profile page! <...> Read more
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You probably know those small applications, which save your everyday time and even look nice on your desktop. NOKIA introduced their new phone N97, which can be filled with widgets too and even let you to make one. <...> Read more
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Usually we hate those annoying banners which start playing music or video whenever you open the website. Especially when the loud speakers are on. American classical music station WQXR decided to use playing banners in a creative way.<...> Read more
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Sometimes you can fight people bad habits just by adding some fun. Imagine you are going out of metro station. What would you choose: an escalator or stairs? Volkswagen advertising campaign in Sweden improved stairs and made Swedes at least a bit sportier. Read more
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Looks like these days the whole internet is freaking out about a new Google project Google Wave. If you haven’t heard about it – it is the new way to use your email. Actually, Google is reinventing the email and it looks like people were waiting for that more then we imagined.
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For some people even fails and silly errors can bring income. Actually it’s the way how Ben Huh, 31, is earning his salary. This man is a person behind such blogs as Can Haz Cheezburger, Failblog, Engrish Funny and much more.
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Good news for Twitter addicts – to increase your social networth now you can purchase the jewelry with your Twitter Name. According to this Social St@tus collection creators, it’s a perfectly subtle way to identify yourself to your existing Twitter friends (who may not recognize you from your proper name or tiny Twitter picture at a party or networking event)
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Let’s be honest – all of us have Googled ourselves at least once and most of us do that quiet frequently. Jim Kileen, a 40 years old guy from LA, went much further – after Googling his name he decided to meet the other Jim Kileens and made a movie on this. Read more
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Who has enough time to watch the greatest Youtube hits of the last few years? For all who have lives the best and worst of YouTube here are cleverly packed in just four minutes. Read more
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Have you ever tried navigating through a computer with your feet? “Softinos” shoes have just released a website that gives you some reason doing this. At their website you are challenged to dodge little shoe fungus monsters by controlling your mouse with your feet. Read more
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Conducting to the orchestra is no longer difficult. Promoting the arrival of a famous conductor Gustavo Dudamel, the Los Angeles Philharmonic orchestra launched an iPhone app that lets you become a conductor! Read more
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Good news for Friday: if you thing nothing very interesting happens in your life, no need to make up great stories any longer. “My Life Is Average” lets you share your mundane existence at its finest.
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Imagine you have to deliver a PowerPoint presentation about an unfamiliar topic, with slides you’ve never seen, to an audience eager to laugh at you. If you’re in your underwear, you’re having a nightmare. But if you’re clothed, it’s called PowerPoint Karaoke. Read more
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These days no one is talking about dreams, don’t event to mention our fantasies in childhood. But just one presentation seen already by more then 10 million YouTube users may inspire you to think over about your values once again. Read more
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Looks like soon shopping in usual retail websites will be so last century, because stores are coming to Facebook. Let’s face it, it was just a matter of time till someone figured out how to enable shopping on your news feed. Read more
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Vitaminwater is inviting to kill some time on Facebook till your lunch break and help them create the next witaminwater flavor. The"Flavorcreator" Facebook app is designed to crowdsource the company’s upcomming product and runs through Oct. 20. Read more
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The whole world changes, even the Monopoly you grew up with. Now Monopoly gets a much bigger board as Hasbro has launched Monopoly City Streets, that takes the game into the real world via a range of Google Maps and Google Earth! Read more
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As it is back to school season, in this Onion news video 'E-Mom' Gloria Bianco shows how to keep tabs on your children’s personal life even if they are far away from home! The tips for parents range from how to manage an account on Twitter ("Just make sure that you spell everything wrong and swear a lot.")...
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What T-shirt is your avatar wearing? Is it Adidas or Quiksilver? For its latest update of its Xbox live service, Microsoft has launched an avatar shopping center. Avatar Marketplace on Xbox.com features props and branded apparel from your fashion labels and Xbox 360 games.
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Some of you may have read that Dell has earned $3m from posting coupons and news of products on Twitter. Twitter made $0 from those Dell sales, but it seems that is about to change. Twitter launched its first major outreach to business users: “Twitter 101 for Business” pages. Read more
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Who said wedding ceremonies have to be boring? One couple from Minnesota, US, boogied down a church aisle dancing to the Chris Brown song ‘Forever’.Kevin Heinz and Jillian Peterson, their seven bridesmaids, five groomsmen and four ushers had 20 million YouTube hits in one month. Read more
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This demonstration of the new body-controlled video game system, Microsoft's Project Natal, has hit the Viral Video chart. And just in case you missed it, here it is again. Read more
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Darius' grandparents' cat is on Facebook. Grandparents will soon join too. Read more
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Case study: Big dreams and small purses!
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What to do if you want to save the world and have only 25 dollars? Great and somehow not blogged enough case study from a Brazilian NGO, winning Bronze at Cannes Cyber Lions.
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As we wrote in the previous post, our weekly column at Herald AM newspaper has been also published at Herald.ie. New article of our colleague Chris combing the web for any weird and wonderful offerings! Read more
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Rock the office: It’s Friday!
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Admit, who listens to AC/DC?! Are you 30-40 year’s old? Want to escape from the stresses and boredom? Work in the office where Facebook is forbidden? Congrats, you are among the target audience. So, to promote the new AC/DC album Black Ice, some genius thought of the world's first music video in Excel spreadsheet! See it here…
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Case Study: Employed by Your T-shirts
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Jason Sadler says he isn't anyone special. But his “online business” is one of those “Why didn't I think of that?!” ideas. In this up and down economy Jason is outsourcing his wardrobe (namely T-shirts) and is wearing different branded shirts for each day in 2009! At the end of the year, he'll have racked up $66,795…
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Great news from our Dublin office. Our weekly column at Herald AM newspaper has been also published at Herald.ie. As our colleague Chris conbs the web for any weird and wonderful offerings, I'll also publish the info here. This week we have some of the Cannes Lions Cyber winners! Read more
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Our cars get smarter. Fiat launched a very cool app that allows you to plug in a USB to your car (FIAT of course) while driving, then plug it into your computer and see how efficiently you drive. And this Nike+ for carshas just won Cyber Grand Prix in Cannes Lions. Read more
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Case Study: The Best Job in the World
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It seems some marketing genius hides in the islands of the Great Barrier Reef, Australia. To promote the islands they didn’t create a colorful leaflet with sun, ocean and dolphins, but… came up with an idea of the Best Job in the World and won a Cyber (and PR!) Grand Prix at Cannes Lions.
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Hi all, sorry for such a long pause. I and Rokas (our art director) have been in Cannes and took part in the Young Lions Cyber competition. A pity we didn’t win, but still learned a lot. So, back to life and I’ll do my best to share some ideas from the awards and seminars at the upcoming posts.
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How to skyrocket sales by 2300%?!
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‘T-shirt with wolves’ has unexpectedly become one of the most popular items sold by Amazon. Sales of the kitsch Three Wolf Moon T-shirt skyrocketted by 2,300% after ironic customer reviews went viral! But how?
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Kellogg’s: Digital ROI surpasses TV
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Digital ROI surpasses that of TV, said Kellogg’s once. To be exact, “Kellogg Says ROI on Digital Trounces TV by 'Factor of 2'”, that is what wrote Adage. Somehow we’ve all missed a great case study with sweet rewards. So let’s see how Kellogg’s achieved great online results. Read more
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Case study: Why Marmite has 200k Facebook fans?
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Customers are bombed with our ads all over their online hangouts: Facebook, Twitter, blog comments, emails, etc. As AdvertisingAge points out quite well: “Welcome to social-media message overload”. How to survive and be seen in this huge wave of messages? A case study how a sandwich spread found more then 200 thousand friends on Facebook. Read more
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10 Innovative Online Marketing Examples
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A piece of good news! I prepared a presentation for Slideshare and it hit the front page! So here come 10 innovative online marketing examples we believe each marketer should learn from. Read more
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Case Study: Zippo Lighter or No1 Branded iPhone App
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Marketing moves from ads to apps. There already are 25,000 iPhone applications and brands likeKraft, Audi, Coke and Nike have all introduced apps in recent months to latch on to the ‘newest of new’ things. “The brands face daunting odds of becoming the next big app”, writes Adweek. So which branded smartphone apps are successful? So here is the case study of the Virtual Zippo Lighter, the most popular brand application on the iPhone platform. Read more
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Case Study: Lights off – Site on
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Promoting a video-on-demand movie portal, Orange creates a cinema experience. To access the website you must turn off the lights in your room. It seems this great idea moved Orange to become the #1 service provider in the country. A detailed case study.
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Case study: T-Mobile dance and its’ copycat
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All of you should have seen the T-Mobile dance in Liverpool street station in London, a great viral ad from T-Mobile. Yes, the same one that has more than 13 million views (11 million of those on YouTube). So… it has a copycat. Dance in Central Station in Antwerpen by a Belgian TV channel, that gathered 7 million views in a month. What to learn from that? Read more
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Case study: Amazon, you failed!
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Have you ever had a PR crisis? How about one caused by your online marketing actions? It’s ok, you’re not alone! The Case Study of “AmazonFail”.
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Idea: Susan Boyle and Your Brand
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Case Study: How Tango Was Saved?
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Nowadays everybody is crazy for healthy diets: and this has meant some pretty hard times for all the fizzy drinks. But some of the producers have invoked smart marketing strategies and actually manages to increase their sales. Here’s the case study of Britvic’s “Save Tango”!
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Case Study: Samsung LED Sheep #1 Viral Video !
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Counting sheep before you go to sleep is so last century. In the 21st century we use sheep as live LED screens for viral videos. No kidding. Check out how much buzz Samsung’s project created!
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Case Study: Site Changed Homeless Guy's Life!
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How many times per week a homeless guy asks you for change? All the bench-warmers are inseparable part of the city and it seems like a problem without solution, but… hold on! Social media comes to help. A case study of PimpThisBum.com.
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Case Study: Cadbury Eyebrows Sold More Chocolate Bars!
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34% of this years Super Bowl watchers watching equally for the ads as for the game and 21 percent were tuning in exclusively or predominantly for the commercials, revealed a poll by Harris Interactive. Crazy world? Yes, these days your ad should be as entertaining as a new episode of “Lost”. Let’s look how the chocolate maker “Cadbury” learned the lesson and achieved great results with its’ Eyebrows campaign. Read more
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Case Study: Post Office Got 4 Million Online Visitors!
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In this technology age even email becomes out of date. When your younger sister tells you “I only use email to get a hold of old people like you” what do you even say about the post office? It seems online communication can help even for the post. A great case study from the Swedish Post Office! Read more
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P&G Digital Night: social media gurus selling T-shirts!
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Procter & Gamble employed some of the industry's most talented digital media people to sell T-shirts for charity. They paired 40 digital media and agency executives (Peter Kim, David Armano and other grands included) with 100 of its marketing directors in a contest to sell Tide T-shirts for the charity program "Loads of Hope”, aimed to help victims of natural disasters by washing their clothes.
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IBM saved $ 320,000, thanks to virtual conference on Second Life instead of doing it in real life.
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Trendhunter: 3 web ideas for inspiration!
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Spring reminds us not only of a big house cleaning, it's a time for fresh ideas! So meet 3 cool web ideas from Trendhunter.
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Is your kid smoking… Smarties?
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Pre-teens are smoking Smarties candies (yes, smoking!) and uploading the “how to” videos to Youtube, that’s what AdAge covers today. See it yourself and let's discuss how the brand should respond in that case.
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Trendhunter: Hunt your food online!
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Real hunting with real guns and other stuff is cruel (think about those poor animals!). But Trendhunter offers nice way to hunt. The site has the largest collection of hunted trends (more than 35,000 trends) and gets 6-8 millions monthly views. You haven’t heard of it if only for two years were sitting in the cave. So let’s aim, push the trigger and… POW! This time our catch is food recipes trends. Not only interesting but useful also – according to the survey by Food Marketing Institute, 71% US adults are making food at home more – thanks to famous recession. Read more
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Twitter: new ways brands use it!
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Twitter is hot. You all have heard of brands here and such success stories as Dell making $1 million through Twitter alerts. So here comes a digest of three nice ways how brands recently have used Twitter to get benefit.
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10 things we forgot to do on Flickr
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We won’t bother you on white balance and all the lenses of your camera, but we made an overview how to improve our Flickr account. Yours as well.
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Brands on Flickr: success case studies
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I know that it’s so last century, but it seems my grandmother still believes that when you put your photo into the public domain somebody can steal your soul. If it is so, then Flickr has the biggest collection of stolen souls in the whole world with its’ 40 millions visits per today. So this week’s theme is Flickr. Let’s start with the brands who successfully use it and what to learn from it. Read more
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"You’re no one if you’re not on Twitter". It's Friday! Take a small break and don't miss the Twitter song! Read more
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Many brands are tweeting. Too many. No surprise when Twitter gets 3 million visitors every day and number of active users has jumped 900% in the past year. Mashable even doubts if any of the brands belongs here. But a few of those brands are so successful that it looks like they belong here like commercials on the TV. OK, count it 1000+ post on brands on Twitter. Three my own ideas why I think Twitter works for brands and companies. Read more
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Brands online: weekly digest
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It looks like users are sending standard banners and corporate websites to play BINGO in the nursing homes. This week we gathered some interesting recent campaigns we spotted online. So 5 fresh examples of great online advertising.
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Mobile Marketing Takes Off.
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(Editor's note: Story reprinted from 2008. And 2007. And 2006. And...)
This great Ann Handley quote I found at the Social Media Predictions 2009 (read it all, it’s really worth time, as David Armano, Chris Brogan, Peter Kim and other great ones share their insights on what’s hot on social media) inspired me to look what’s new on the mobile market once again.
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Online campaign in your kidney: 5 great examples
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It‘s harder and harder to make users say wow! after seeing your ad, but some brands are still doing that. Some of the most successful let users... well, take control of the real things around us (be it a building, bull or your chef’s haircut) in a couple of mouse clicks. 5 integrated examples where cutting-edge technology meets great creative concepts.
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More videos, more animation and frequent podcasts. That is probably what you are being told to do with your corporate website. Users should be amazed after the first second on your homepage. Guess what I say? Long live the king. Long live text!
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Facebook 2009: quantity VS quality?
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Charlene Li , the author of "Groundswell: Winning In A World Transformed By Social Technologies", a must-read book says, having thousands of friends will become "so 2008". Cannot agree more. Just check your friends list: neighbours, people whom you met at corporate party once in your life, your dogs vets wife and so on. Influenced by financial crisis, defriending will become a really hot trend. So... a nice story how Burger King has already used that.
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Not every shoe attack is bad
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I believe most of you have seen the video of the Iraqi journalist throwing his shoes at Bush during the news conference in Baghdad. So, some ideas who can benefit from this kind of stunts.
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Hire your fan or how to use Facebook for recruitment!
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Let’s forget about posting ads in newspapers or signs on your office front windows. Let’s fish where the fishes are. That’s right! Some ideas how to find those scarce talents on Facebook. And cut some spending as it’s free most of the time.
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All I want for next Christmas is…
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Your e-card. More great Christmas examples to learn from.
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Jingle Bells: Christmas online!
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Last Christmas I gave you my heart… - you can hear it everywhere during this time of a year. And I almost feel sorry that I gave my email to so many people. Few more days and I will drown in the sea of Christmas greeting cards and singing Rudolfs. But (thanks God) there are some really amazing, funny, beauutiful Christmas stuff I want to show you from my email.
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3 websites to sales tutorials
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3 case studies about how websites increased sales. 3 good old case studies that surpassed time. They're like good old songs, bringing up reminiscence once played. And these ones should in addition be included into sales tutorials for future web/advertising/business professionals to learn from.
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Subaru site from LIA Awards
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Cars. Last year car producers spent $ 2.7 billion on online advertising only in the USA. This year's London International Awards' Gold went to an interesting cars website we somehow missed before. So, here comes a quick overview of the Subaru site, where sumo is far better than a beautiful girl. Briefly about sumo, the Subaru website and some “what to learn from” points. Enter.
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Interactive: 3 innovative projects
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What’s new on the Web? This is what we ask ourselves every month, every week, every day. So what is fresh online? Tadaaah! Here come three London International Awards winners. For your inspiration.
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Who’ll be your next friend? Or how to use Facebook fans pages...
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If you are not on Facebook you don’t exist at all. This was what I realised when I started to look for successful brands on the social net. And it’s not a big surprise, when you check out these stats (picture embedded). Facebook usage is growing like the grass after rain. Yeah, that means rapidly. So, how do companies manage to find their fans in this growing crowd?
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5 common mistakes while ordering a website
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The year is coming to an end. Once again you plan your bugdet and forcast your sales. You might be considering recreating your website to further increase your sales: sure, why not? FAIL! Now sit back and relax,because below we‘ve provided you with 5 common mistakes as to why new websites are usually in no way a benefit to your sales. Once you‘ve learnt to avoid them, you‘ll be able to say: “My best salesman is my company's website“.
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New channels for sport brands
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I’ve just tried to stretch my brain muscle, but I failed. Maybe I overreached or dislocated it? I hope not. Now it’s my favorite exercise combined with sitting, clicking and feeling my brain growing and becoming fat-free. So look what I found during my morning online exercises. New channels for sport/sport related brands. <...>
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Today we're learning from NOKIA who looked forward. To promote their NOKIA N-GAGE video games for the mobile phone, they launched a website you’ve probably already seen – “Get Out And Play”. Yes, the same that won Cannes Lions Silver and Gold at London International. At the site you can not only watch those human tetris videos but also play. So...
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Is it strangers you should trust?
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I really don’t understand what’s happening. Didn’t moms tell their children not to trust strangers? I guess not as 77% of travelers trust the advice from strangers that they read online. What can we learn from that?
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Social media in (re-)action?
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It seems that social media is the new king for brand communication. You can see a number of examples how brands use social media to embrace engagement. Let's learn from them!
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Video game sells your stuff
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You can use games to target some harder-to-reach audiences:
- a web-based or flash game for “normal” day-to-day internet users;
- or an Xbox game if your target is 15 to 35 years old males.
What's hot today?
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How not to become an iFool?
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“When Chuck Norris goes to sleep, he checks his closet for the iPhone. Too bad he didn’t look under the bed.”, found that on one jokes site. Opposite from the good old Chuck Norris (hope that total gym really works, Chuck), iPhone is still damn popular. It won’t be a surprise if a few years later James Bond says “I’m Bond, James Bond. And I have phone, iphone”. James Bond is already on the iPhone, gigaom says here. So some tips & tricks whether to create your brand iPhone app and… what apps are as popular as 007. Read more
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Say goodbye to corporate dinosaurs
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Do you know why dinosaurs are extinct? Because they were big, ugly and no fun. Believe me or not, good old corporate websites have the same destiny. Now much depends on the Millennials or Generation Y. And it looks like they are sending corporate websites to play BINGO in nursing homes. So what should we do now? Read more
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You have to admit – the recent USA elections were a huge thing, so it’s hard to stop talking about this. So one more post what can we learn from all this. Enough on the brilliant Obama online campaign. Here’s some never thought of tips that can benefit your brand even if it's not related to elections. Read more
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Inspiration: Numa numa your brand
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How is a Dramatic Chipmunk related to your brand? Tips and tricks on how a brand could create a new million+ viewed Youtube generated meme. Inspiration from a South Park episode where Butters becomes a meme included.
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Unbelievable! One more post how Obama did it online.
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Yes. No. 1000+1 blog post how Obama did it online. That's simply too important to miss it. According to Bloomberg, Barack Obama’s videos on YouTube were watched over 90 million times, my.barackobama.com recruited 8 million volunteers, and more than 2 million people became his friendon Facebook. Read more
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United Kingdom: with a Queen online
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17:04 at the office. Still a lot to finish before five-thirty. But imagine half of your colleagues, one of your parents, your housemaid and your priest are speeding to finish their work ASAP, drive back home, get online and check their RSS readers. Spooky or not? Not supper, not dates, not spouses, not films, not theater, not cinema… nothing but your blog. Or mine. Actually, that’s almost real in the UK. It seems that even the Queen does that. So a bit on UK’s passion for blogs and how to use that.
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Infinite ways to integrate things
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It’s kinda funny when you ask some too serious marketing people how their campaign is integrated with web, and they say “Oh it’s totally integrated because we are going to put this TV ad on YouTube, of course." So what are the real ways of integration to learn from?
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Doritos: online Halloween horrrror
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Doritos have created something different again. As Halloween is coming, they have launched an interactive Halloween site that some users say is “the scariest thing I've ever seen on the web”. So what can we learn from the site?
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Online trends to survive crisis
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Internet Advertising Bureau says that companies have spent 21% more on online advertising this year, while the total ad market has fallen a bit. And eMarketer says that online video will grow a lot in the next 5 years. We see companies embracing the general effectiveness of internet dialogue, and the global crisis will only encourage such behaviour. Some tips and examples.
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Inspiration: 3 Japanese websites!
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As one of my colleagues just left to Japan, I somehow remembered the great Japanese sites. So here are some Japanese sites (or actually, interactive projects) I admire. ROI included.
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Phillips Bodygroom knockdowned by Miss Fiffy
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Who could have thought pubic hair would be such a profitable business these days? At least not interactive agencies. Crazy shit happening. Philips Norelco and Swedish Association for Sexuality Education sites, talking about, huh, the pubic hair only, great success and... failures. Read more
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Let The Crowd show you The Way
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You have surely seen a rock star jumping off the stage onto the hands of the euphoric crowd. Your company can also do that. Instead of crowdsurfing it should tackle crowdsourcing. How to do that?
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Tell me, who is the best designer at your company/agency? While trying to buy a new T-shirt, I got a lot of respect for Threadless.com last night and thought of our best designer. Yes, he’s amazing. But actually, we can fire him. Read more
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When in Twitter, don’t act like a twit
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3 common mistakes marketers make
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How Moon phases overcome Jesus
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I believe that you don’t believe in must-have stuff, but… WIDGETS: rRrrRrisky, small and sexy. Does your brand need one?
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Do you really need a website?
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“We need a new website”: each day we get emails like this in our interactive agency. But do you really need it? That is a question, that drove our, well, yes, not standard, but still, company, to blogging.
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