Cool old school

(0)

The serious guy

24-February-2010

How do companies promote computer games these days? It looks like having a booth with hot girls in gamers’ convention or paying actors to “protest” game in various spots is not enough anymore. Electronic Arts actually did this to promote their game Dante’s Inferno, but they also released a mini mystery game. They placed ASCII artworks into the source code of several popular websites such as Digg, Kotaku, GamesRadar and Dailymotion. <...>

ASCII

games

campaign

brand communication

Fly banners

(0)

Miss Onetrouser

11-December-2009

If somebody mentions "fly banner", do not get confused: it has nothing in common with flash expands and even advertising spaces in the portals. During a Frankfurt book fair German publishers implemented a concept of banners tied up to the flies. <...>

Youtube

viral

animals

weird

crazy

brand communication

Interactive Everything

(0)

The serious guy

02-December-2009

With such an information overload, it is harder and harder to make user say wow! after seeing your ad, but some brands still achieve that. The direction advertising is moving to now is INVOLVE. 54 great interactive marketing campaigns by Trendhunter.

interactive

TV

print

brand communication

online campaigns

Brands on Twitter

(2037)

Miss Onetrouser

18-February-2009

Many brands are tweeting. Too many. No surprise when Twitter gets 3 million visitors every day and number of active users has jumped 900% in the past year. Mashable even doubts if any of the brands belongs here. But a few of those brands are so successful that it looks like they belong here like commercials on the TV. OK, count it 1000+ post on brands on Twitter. Three my own ideas why I think Twitter works for brands and companies.

twitter

brand communication

dell

comcast

zappos

Brands online: weekly digest

(36)

Miss Onetrouser

13-February-2009

It looks like users are sending standard banners and corporate websites to play BINGO in the nursing homes. This week we gathered some interesting recent campaigns we spotted online. So 5 fresh examples of great online advertising.

interactive

inspiration

brand communication

Not every shoe attack is bad

(109)

Miss Onetrouser

09-January-2009

I believe most of you have seen the video of the Iraqi journalist throwing his shoes at Bush during the news conference in Baghdad. So, some ideas who can benefit from this kind of stunts.

bush

memes

viral

brand communication

Subaru site from LIA Awards

(14)

Miss Onetrouser

17-December-2008

Cars. Last year car producers spent $ 2.7 billion on online advertising only in the USA. This year's London International Awards' Gold went to an interesting cars website we somehow missed before. So, here comes a quick overview of the Subaru site, where sumo is far better than a beautiful girl. Briefly about sumo, the Subaru website and some “what to learn from” points. Enter.

brand communication

cars

games

casestudy

inspiration

Interactive: 3 innovative projects

(20)

Miss Onetrouser

15-December-2008

What’s new on the Web? This is what we ask ourselves every month, every week, every day. So what is fresh online? Tadaaah! Here come three London International Awards winners. For your inspiration.

brand communication

innovative

london international

websites

Who’ll be your next friend? Or how to use Facebook fans pages...

(25)

Miss Onetrouser

12-December-2008

If you are not on Facebook you don’t exist at all. This was what I realised when I started to look for successful brands on the social net. And it’s not a big surprise, when you check out these stats (picture embedded). Facebook usage is growing like the grass after rain. Yeah, that means rapidly. So, how do companies manage to find their fans in this growing crowd?

brand communication

facebook

social

5 common mistakes while ordering a website

(604)

The serious guy

11-December-2008

The year is coming to an end. Once again you plan your bugdet and forcast your sales. You might be considering recreating your website to further increase your sales: sure, why not? FAIL! Now sit back and relax,because below we‘ve provided you with 5 common mistakes as to why new websites are usually in no way a benefit to your sales. Once you‘ve learnt to avoid them, you‘ll be able to say: “My best salesman is my company's website“.