How do companies promote computer games these days? It looks like having a booth with hot girls in gamers’ convention or paying actors to “protest” game in various spots is not enough anymore. Electronic Arts actually did this to promote their game
Dante’s Inferno, but they also released a mini mystery game. They
placed ASCII artworks into the source code of several popular websites such as Digg, Kotaku, GamesRadar and Dailymotion. <...>
