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by

The serious guy

23-April-2009
Have you ever had a PR crisis? How about one caused by your online marketing actions? It’s ok, you’re not alone! The Case Study of “AmazonFail”.
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by

Miss Onetrouser

16-March-2009
Pre-teens are smoking Smarties candies (yes, smoking!) and uploading the “how to” videos to Youtube, that’s what AdAge covers today. See it yourself and let's discuss how the brand should respond in that case.
 
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by

The serious guy

23-October-2008
Internet Advertising Bureau says that companies have spent 21% more on online advertising this year, while the total ad market has fallen a bit. And eMarketer says that online video will grow a lot in the next 5 years. We see companies embracing the general effectiveness of internet dialogue, and the global crisis will only encourage such behaviour. Some tips and examples.
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