Many brands are tweeting. Too many. No surprise when Twitter gets 3 million visitors every day and number of active users has jumped 900% in the past year. Mashable even doubts if any of the brands belongs here. But a few of those brands are so successful that it looks like they belong here like commercials on the TV. OK, count it 1000+ post on brands on Twitter. Three my own ideas why I think Twitter works for brands and companies.
You have surely seen a rock star jumping off the stage onto the hands of the euphoric crowd. Your company can also do that. Instead of crowdsurfing it should tackle crowdsourcing. How to do that?
