Counting sheep before you go to sleep is so last century. In the 21st century we use sheep as live LED screens for viral videos. No kidding. Check out how much buzz Samsung’s project created!
Brand: Samsung LED TV
Goal: promote product, spread the news that LED TVs are ecological
Solution: viral video
Sheep farmers from Wales probably couldn’t imagine that their beloved animals would become giant LED screens and achieve such cult status! Sheep were herded back and forth, up and down and all over their hillside pasture to enact a giant game of pong, recreate Leonardo ‘Baa’ Vinci’s Mona Lisa painting, and an impressive fireworks display. Of course, for our viewing pleasure, the Sheep LED TV was filmed and put on Youtube and other video sharing websites!
But does it help Samsung to increase their sales? Well, Samsung isn’t in the habit of sharing their sales reports: but according to LED magazine, LEDs this year are expected to enjoy almost a 3% revenue increase. No need to guess, which LED TV brand customers will remember first.
Food for thought
1. Launching an innovative product like an LED TV? Be innovative with your marketing! Communicate your product’s USP not only through your marketing message – but also the format in which you send out that message. Samsung wanted to say: “Hey, our TVs are eco-friendly”, so this is why they made a giant eco-friendly LED screen out of sheep. What could better prove their message of innovation than ad that has never been done before!
2. Viral videos are still a big thing. Just do it right and be crazy. Need more proof? Scroll down to the Cadbury case study. ;)
Hey everyone cool site www.onetrouser.com I am new so look like I have alot to read lol anyway glad I joined.
Bill Bartmann / 17-September-2009
Hey good stuff...keep up the good work! I read a lot of blogs on a daily basis and for the most part, people lack substance but, I just wanted to make a quick comment to say I'm glad I found your blog. Thanks,)
A definite great read...:)
<a href="http://forum.dotnetpanel.com/members/Bill-Bartmann.aspx">-Bill-Bartmann</a>
Aaron Taylor / 25-September-2009
Generally I do not post on blogs, but I would like to say that this post really forced me to do so, Excellent post!
kempozone / 12-October-2009
I<A HREF="http://fedora-commons.org/confluence/display/~billtinsley1971">'</A>m sure many of you are like me and one of the first things you do in the morning is head here and check out the new post. Along with seeing the new posts, I'm also always checking out the blog roll rss feed and watching them grow, or shrink sometimes. In one of my past ...but all in all excellent site. Keep it up!
Donnieboy / 12-October-2009
Just wanted to drop you a line to say, I enjoy reading your site. I thought about starting a blog myself but don't have the time.
Oh well maybe one day.... <A HREF="http://fedora-commons.org/confluence/display/~susanbrooks"> :)</A>
HenleyL / 13-October-2009
Hey, I really enjoy your blog. I have a blog too in a totally unrelated field <A HREF="http://www.fiu.edu/~its/wwwboard/messages/1309.html">(Online Stock Trading)</A> but I like to check in here on a regular basis, just to see what's going on and it's always interesting to say the least. It's always entertaining what people have to say.
sm19Kirsten / 22-February-2010
Usually, university ***** are willing to testify the term paper writing technique of some their students, but not all good students are able to write professionally because of lack of writing skills and other stuff. Thus, a <a href="http://quality-papers.com">essay writing</a> service will help to compose the term paper essays professionally.
Mia SeriousCloun / 12-May-2010
Indeed interesting blog you have here. It would be great to read a bit more concerning that matter. Thnx for posting such material.
high class escort agencies / 17-May-2010
It is extremely interesting for me to read this article. Thanx for it. I like such topics and anything connected to this matter. I would like to read more soon.
Julia Benedict
lcd tv reviews / 17-May-2010
You certainly deserve a round of applause for your post and more specifically, your blog in general. Very high quality material
seized cars / 17-May-2010
Great Post. I add this Blog to my bookmarks.
Canon wide lenses / 31-May-2010
Very informative post. Thanks for taking the time to share your view with us.
Zdrowie / 01-June-2010
I’ve been visiting your blog for a while now and I always find a gem in your new posts. Thanks for sharing.
Fotki / 01-June-2010
I just book marked your blog on Digg and StumbleUpon.I enjoy reading your commentaries.
Gry Online / 02-June-2010
Thank You For This Blog, was added to my bookmarks.
Wakacje / 02-June-2010
You certainly have some agreeable opinions and views. Your blog provides a fresh look at the subject.
indian escorts west london / 02-June-2010
Rather nice article to spend some time on reading it in my view. A small question, why don't you send this post to social bookmarks? It may bring much traffic here.
steel golf clubs / 04-June-2010
You certainly deserve a round of applause for your post and more specifically, your blog in general. Very high quality material
