Let’s forget about posting ads in newspapers or signs on your office front windows. Let’s fish where the fishes are. That’s right! Some ideas how to find those scarce talents on Facebook. And cut some spending as it’s free most of the time.
Who does that?
No kidding. A survey of the 30 top UK IT companies
revealed that 58% firms say that sites such as Facebook and LinkedIn are more useful for recruitment than print advertisements. Hold on, even 83% of those companies used social networking sites for hiring.
Some ideas what you could do on Facebook:
1. Use apps
So, you need to hire someone smart? View the existing Facebook apps. Some examples for inspiration. Last year TMP Worldwide, the largest independent recruitment advertising agency,
launched the employee referral and job broadcasting Facebook app
WORK WITH ME. You can put the app on your profile, and announce open vacancies in your company. You can also ask your current employees to put the app in their profiles and help you finding new colleagues for almost zero investment. Another thing worth trying is the Jobster
app. In this case, users can receive personalized job alerts from companies who signed a deal with Jobster. Canada.com
says that Nike, GE, Merrill Lynch and Boeing have already done that.
2. Use groups
Facebook is packed with a vast number of groups: from broccoli lovers to IT gurus and piece fighters. There is a number of groups dedicated for people working in a specific field, so it might be easy to reach your TA. E.g., you are looking for copywriter for your brand on a TV programme. Come to the TV
freelancers group and post your offer. Looking for a new consultant for investments? Post your announcement in the group of
Investment Banking Professionals. If you can’t find a suitable one, you can simply create your own one. Who doesn’t like innovative brands? Especially the ones, who are employees’ friends (we’ve previously wrote a
post on that).
3. Launch a career page
Hold your breath, if you think that hiring on Facebook is way too much. Worldwide company Ernst & Young launched their
career page and already has more then 22 thousands fans: the ones who already work there and people who want to be “part of the family”. Starting with career tips, ending with open places in Ernst & Young. Quiet a nice way of receiving 22 thousands targeted CVs.
4. Use your current company profile
Some big companies are receiving hundreds or even thousands of emails asking how to be employed in the company. The Central Intelligence Agency (CIA) in the USA thought like that: If we receive many questions about our vacancies wouldn’t it be easier (and time saving) to provide this kind of info where they can easily find that? In their simple Facebook
page the agency is posting FAQ and inviting people to join their group. More than 2000 interested people is some kind of a result. And also a database for the next head hunt.
5. Check candidates
This truth is almost as old as the whole Facebook. Usually people are as they are on the social networking sites. Remember those lying job candidates? Those days are over. If you are suspicious you can check which school your candidate actually graduated, does he really program websites in his spare time or if his second name is Conflict at work. Like
this. Or
that.
What to learn?
You can buy expensive ads, send hundreds of emails or hire a recruitment consultant company. Or you can look at your Facebook friends. Well, give it a try. Maybe your next employee of the month will be your current company fan or the classmate of that guy in your IT dep. Just don’t over-poke them!
