‘T-shirt with wolves’ has unexpectedly become one of the most popular items sold by Amazon. Sales of the kitsch Three Wolf Moon T-shirt skyrocketted by 2,300% after ironic customer reviews went viral! But how?
What happened?
Here is the T-shirt…
Kitchy. So bad that it’s good.. The first reviewer gave the
T-shirt five stars on Amazon.com, joking it "Fits my girthy frame, has wolves on it, attracts women" but "cannot see wolves with arms crossed".
That inspired hundreds of other ironic reviews and 5 stars at Amazon:
"The Three Wolf Moon T-Shirt gave me a +10 resistance to energy attacks, +8 Strength... and I have successfully solved 7 crimes in my city".
“When I put this shirt on each morning I swear
it vibrates like those fancy tooth brushes.”
"Whenever I wear the wolf shirt I have a lot less issues with involuntary urination. I have not studied it long enough, however, to establish a cause/effect relationship."
“I have been wearing this shirt
for about 15 weeks and I have not needed to wash it! You don’t put this shirt on your torso you put it on your soul.”
"Unfortunately, I already had this exact picture tattooed on my chest, but this shirt is very useful in colder weather."
And so on and so forth. So far, more than 1000 people have posted their comments about the T-shirt on Amazon.com, each one more outlandish than the last. The T-shirt even managed to “cure cancer” (of course).
Results
It's the No. 1 seller in Amazon's apparel line, “recently moving up 2300 percent in sales rank,"
said Russell Dicker, Amazon's senior manager of community content. A tiny New Hampshire company behind the tee is selling the T-shirts as fast as they can make
them. And that’s about 30,000 shirts in an eight-hour shift… It’s good to be busy!
Three Wolf Moon T-shirt became an internet meme with it’s Facebook
pages, fans
videos on Youtube and one of the biggest ever success stories at Amazon.
What can we learn?
Customer reviews are powerful, humor sells, good copywriting works, becoming a trend is a recession-proof achievement to dream of.
So, howl at the moon for your decreasing sales or
go see it yourself at Amazon.com.Read the comments. Or consider purchasing Three Wolf Moon to tell a good story for your colleagues/job interviewers/that girl in a bar or whoever will be staring at you with their big round eyeballs. :)
