Donating money online for various charities has already become as usual as online shopping. But it asks you to open the wallet. In economy like this you can donate for charity without giving any money – just by tweeting or updating your online Facebook status. In October 17th a new worldwide initiative started. People were encouraged to put a hashtag #beatcancer all over the internet to reach a Guinness record for the most social mentions, PayPal and Ebay promised to pay 1 cent for every single tag.
Results? Just in one day
#beatcancer was mentioned more then 661 thousand times. So various cancer research charities received around 70,000$. And, actually, this huge online success became a part of The Guinness Book of World Records. Important topic, willing sponsors and good viral message – all you need for the next big online challenge.